Jenny Schmidt
Principal
Jenny helped to found Ravenyard after finding herself on the client side of traditional crisis management services and being disappointed by a lack of process, a lack of empathy, and in some cases, a lack of expertise.
Crisis is hard. It’s made that much harder when you don’t have someone guiding you through the process. Luckily, Jenny has been told that her “superpower” is her ability to be an anchor of calm and focus amongst chaos.
Jenny believes in the power of a well-crafted narrative to illuminate, inspire, and to clarify. She is an expert brand strategist and communications specialist across numerous fields – from finance to non-profit to natural foods. She has extensive experience in communicating to relevant stakeholders across multiple media channels, building and positioning brands, and general product and services marketing.
Jenny holds an MBA from the University of Chicago Booth School of Business and a BA in Psychology and Sociology from Wesleyan University. She is also a Certified Grief Educator through grief expert David Kessler’s training program.
Fast Facts
- MBA, University of Chicago Booth School of Business
- Brand and strategy builder across CPG, asset management, start-up, and non-profit
- Certified Grief Educator, David Kessler Training
Jenny is a contributor to publications on leadership and crisis management
In her articles, Jenny examines current events as related to foundational Ravenyard crisis management principles. She’s deeply curious about the ways in which people show up in crisis – it tends to bring out both the best and worst of people – and how grief is often intertwined with that experience.
“If asking when crisis is going to be over is the wrong question, what is the right one? A better framework with which to look at crisis would be to look at how we move through it.”
Written by Jenny Schmidt
December 6, 2021
“One of the hallmarks of crisis is that life as we know it seems to change in an instant . . . . The one thing we do know for certain is that the status quo is untenable – we can’t go back to where we were nor can we stay where we are.”
Written by Jenny Schmidt
